Extend Your Reach

B2B marketing to grow your business

Who we are

Marketing Solutions is a B2B marketing and communications consultancy with more than 20 years of experience helping fintech and financial services firms spread their wings and grow.

We help you figure out who you are, where you want to go, and what you need to get there.

Then we make it happen.


Whether you want to power up, fine-tune or supercharge your marketing efforts, we’ll help you adapt to each stage of business growth. After all, flexibility is key. But so is a strong partnership with clients. That’s why we are roll-up-your-sleeves collaborators who get into the trenches. Together we achieve the best results.


Who you are

The essential building block for all marketing. We’ll ensure you get it right from the start.

  • Messaging
  • Positioning
  • Value proposition
  • Competitive differentiation
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Where you want to go

If you don’t know where you’re headed, how will you know when you arrive? We’ll work together to chart a clear path.

  • Roadmap development
  • Website & content audits
  • Market analysis
  • Business initiatives
  • Go-to-market planning
  • Integrated campaigns


What you need

A multiprong approach hits all the major touchpoints. Harness the optimal mix.

  • Marketing/sales collateral
  • Case studies
  • Thought leadership (articles, blogs)
  • Digital marketing
  • Advertising & PR
  • Client communications
  • Speaking & awards opportunities
  • Conferences & events
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How to make it happen

Put the pedal to the metal and watch everything come to fruition. It’s time to take action.

  • Content & creative development
  • Clear copywriting
  • Website development
  • Product launches
  • Project & event management

Marketing Solutions specializes in financial technology, asset management, banking, brokerage and other financial sectors. However, we are a ready partner for any B2B company that:

  • Needs expertise to create and manage ongoing marketing activities
  • Requires interim marketing support to handle a surge of deliverables, a specific project, or to fill a temporary vacancy
  • Seeks inspiration for a fresh perspective
  • Wants an unbiased expert opinion on internally developed content or marketing projects
  • Strives to deepen engagement, drive leads and grow to the next level

As a full-service consultancy, Marketing Solutions partners with trusted graphic designers, web developers, PPC/SEO experts and other professionals to deliver complete solutions tailored to each client’s specific project and budget. Contact us to learn more.

About us

Marketing Solutions is a full-service marketing communications consultancy with more than 20 years’ experience helping business-to-business (B2B) companies in fintech, financial services and related industries grow their brand.

Whether engaged as a complement to your internal marketing team or as your company’s only marketing resource, Marketing Solutions extends your reach with flexible services to match your business needs. Clients come to us for inspiration, actionable advice, expert copywriting, and flawless execution.

We are privileged to work with clients across the U.S. and Europe, including LexisNexis Risk Solutions, FundCount, Uncharted, DTCC (Omgeo), Thompson Reuters, FIS (SunGard), and Financial Sciences.


Meet Abby Friedman

As president of Marketing Solutions, Abby infuses every project with her professional acumen, unwavering client focus and attention to detail. Her expertise spans all aspects of marketing. Abby is equally at home developing strategic positioning as she is writing content for complex products or advising on design.

Meticulously organized and deadline-driven, Abby honed her skills in senior marketing roles at companies including OM Technology (now NASDAQ OMX), Financial Sciences Corporation, Misys (now Finastra), and Citibank before starting Marketing Solutions in 1998.

Abby holds an M.B.A. in marketing from the University of Pittsburgh and a B.S. from Cook College, Rutgers University in New Jersey. She also studied at the Université de Lausanne in Switzerland and is conversant in French.

When not running Marketing Solutions, Abby can be found hunched over the New York Times Sunday crossword puzzle, skiing in the Catskills, or nagging her two adult children about any number of things.

What our clients are saying

Melanie C.

“From everyone in the team, thank you so much for all of the great stuff you’ve done this year. We’re very lucky to have you.”

John H.

“Just wanted to say thank you. These sales wouldn’t be possible without you!”

Lisa S.

“So grateful to have you helping right now, know that it’s very much appreciated!”

Get in touch

Have questions about our services? We are here to help!

Extend your reach with Marketing Solutions.

Contact us for a free consultation.

Phone: +1 908-904-1926
Email: info@marketingsols.com

Helping fintech and financial services firms power up, fine-tune and supercharge their B2B marketing communications for over 20 years.